Friday, August 28, 2009

Extreme Open Houses Wine and Dine to Sales

House been on the market a while and still no interest in it? Have you had several inept Sunday afternoon Open Houses where maybe one or two curious lookers trickled in? Why not wine and dine your way to a sale. Other professions bring out the big guns so-to-speak when selling a product, why not to sell your house.

If you're game, coordinate it with you real estate agent. This will be costly so you will need to be in on agreement of who will contribute how much to the Extreme Open House. Once that is established it will be time to make a guest list. Invite friends and colleagues who you believe would not just be coming for the free food and drink but who also could bring a guest who is potentially looking for a home in the market. This is the game of "knowing-someone-who-knows-someone." Your family and closest friends have been to your home hundreds of times and are already out there mentioning your house. We want new blood here.

Then you need to decide what type of Extreme Open House to have. The correct way to plan it is to play up your homes best features. If it has an amazing gourmet kitchen, then hire a chef for the evening and maybe do a cooking class. Great backyard and pool? Pool party! Nice outdoor dinning and entertainment area, then why not host an elegant party outside. This is all about showing potential buyers not only a house but a lifestyle in the house.

Next send out invitations making sure to have them accomplish two things: 1) bring a guest or two and 2) RSVP, so you can plan within your budget. Now here is the part most home owners don't want to hear but I will say it with love...DO NOT show up to your own party. Instead have your real estate agent host it. I know, that was hard to hear but it is good advice. With you not there the guests will feel more comfortable opening doors, looking in closets and critiquing your home. Remember, it is an Open House after all and designed to sell your home. So go out to a nice restaurant and enjoy, this will be the easiest party you've ever thrown.
"Because Integrity Does Matter!"

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